Atlanta: How to Brew Your Business Case with Outcomes that Sell

The Rise & Shine Atlanta event on 5/21 was full of both Internal Comms attendees and great amounts of warm, southern hospitality.

As internal communicators, we all know that outcomes are everything. That’s why when we serve up our comms strategy to our boss, we should make sure that it’s aligned with our business strategy.  

At our Atlanta Internal Comms Pro Rise & Shine event, we invited Jason Anthoine and Jason Rollins as our keynote speakers.

This event’s IC Pro Panel included:

Let’s highlight some of our favorite IC Pro Tips from our wonderful Atlanta speakers.

IC Pro Tips

1. Showcasing the value of your work

The number one pain point that we surveyed from our Atlanta event attendees was showing ROI on their work. Our keynote speaker, Jason Anthoine, spoke on showing the value of what you do and providing outputs that sizzle.

The value of your brand is built from the inside out, and who knows it better than internal communicators?

With over 30 years of experience in internal communications, culture change, and employee engagement, Anthoine believes that companies can sometimes focus too externally. “If we treat our customers like we do our employees, we wouldn’t have any customers,” says Anthoine.

2. Effective Comms Strategy = Cross-functional Comm

The Crowne Plaza Accelerate is a top priority to the InterContinental Hotels Group, who has invested $200 million to-date in the program. Jason Rollins, Director of Upscale PR at IHG, joined us for a Fireside Chat to discuss how internal comms fueled the transformation of the Crowne Plaza brand and the tools he used.

Through creating a bi-weekly newsletter, Brand Matters, Rollins and his team are able to provide valuable, performance-driving resources for hotel teams and establish open lines of communications with outside departments.

Employees now have a seat at the table with the Crowne Plaza Leadership Team, who now understands the critical importance of communications.


We had a wonderful time in Atlanta and would love to hear more of our #ICPros’ takeaways. Tweet @InternalCommsPro and use the hashtags #ICPro or #ICRiseandShine to share your experience.

Check out our Rise & Shine Atlanta Digital Freebies for more awesome content.


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