Creating a Strategic Comms Plan with Sean Williams – 1.3

Published by Rachel Folz on

On paper, strategic planning helps everyone in your organization work smarter because the plan helps all team members work in the same direction. But when strategic planning goes awry, it can lead to a lot of confusion, drama, and hurt feelings.

We talked to consultant, speaker, and professor Sean Williams about how to make strategic planning work for you.

This episode, we will learn why many plans fail, how to get the skeptics in line, and what you should be thinking about when you create a strategic communications plan. Sean shares his favorite way to tackle this task and how a great strategic plan can help you elevate your position in your organization.

In the episode, we discussed some strategic planning models. Here’s a great list from Clearpoint Strategy that can help you decode some of the planning acronyms that are tossed about.

We want to thank Sean Williams for sharing his insight with us this episode. You can learn more about his work at Find him on Twitter @commammo.

For more Internal Comms Pro, follow us on Twitter @internalcommpro, and subscribe to our personalized newsletter at


Ana · December 13, 2018 at 7:15 pm

This is amazing, thank you for this!!

    Rachel Folz · December 13, 2018 at 9:42 pm

    You are so welcome. We are glad you are enjoying it!

Leave a Reply

Your email address will not be published. Required fields are marked *