Awesome Employee Events: How to Plan and Execute
Whether it’s a picnic, a gala, a silent auction, ax throwing, or dinner at a steakhouse, planning a company event requires keen forethought in planning and execution.
Think about it, employees already spend an inordinate amount of time at the office, and these events usually occur outside of work hours. In order to generate genuine enthusiasm, ensure a healthy attendance, and leave a lasting impression, you need a polished strategy. After all, there’s a reason that planning these events is a professional discipline in itself.
If you’ve been tasked with planning a company outing, here are 5 helpful tips that can be the building blocks to a triumphant event.
Step 1. Understanding Your “Why”
From team-building to brainstorming the next company innovation, there needs to be a reason for an official company get-together. It will both illustrate to your team why their attendance is crucial and give you direction when coordinating the event’s various goings-on. Otherwise, it’ll be a bunch of employees aimlessly sitting around and muttering about wasted time.
One of the best ways to establish goals for an event is, depending on the size of the company, talking to key stakeholders to learn what they’re looking to achieve from the outing. Is this a company morale booster? Do they want a team building experience? Maybe everyone just wants time to get to know each other out of the office?
Once you establish this overarching sense of purpose, it’ll help dictate your choice of venue, activities, and speakers.
Step 2. Enticing the Team
Marketing isn’t simply dedicated to consumer bases. In fact, the McKinsey Global Institute found that productivity improves by 20-25% in organizations with connected employees.
This productivity gain applies just as much to company events—which are designed to enhance the business in one way or another. So, when informing employees about your company’s function, it isn’t simply a matter of putting a post-it note on a bulletin board.
A consistent event theme will help you focus all of your event marketing efforts.
Get creative with your marketing. For example, if the team is visiting a haunted house, the marketing communications such as email marketing, blogging, and social media posts should be “spooky” themed.
Step 3. The Keynote Speaker Holds the Keys to Success
A captivating speaker has the potential to blow the attendees’ collective minds.
The food could be sub-par. The music might be bland. The activities might have been a series of miscalculations. But if you bring in a memorable and entertaining speaker, the event will be a rousing success. For the sake of relevance, first, look within the company for a great speaker. There’s likely someone with an insightful tale to tell within the confines of the corporation.
Company higher-ups, as well as internal influencers, will be aware of those outstanding employees with something important to say, so ask them for input.
Step 4. Get Everyone Involved and Engaged
Your employees want to see their mark on the event and will be more likely to engage if they are a part of the creation. In order to increase buy-in, invite staff from different teams to join in conceiving an implementing the event.
A few things to try:
- Polls on what events they like
- Look at the success rate of previous events
- Create a planning committee
- Incentivize staff to volunteer to help the event go off without a hitch with company swag or other perks
Step 5. Obtaining Feedback
Once the event is finished, it’s important to utilize surveys or some form of event planning software to assess the overall success of the outing.
Employees have some of the keenest insider knowledge of a company’s inner machinations. So, as an event planner, it’s integral to find a way to collect feedback and ideas from employees during a company outing.
Here are a few ways to promote the sharing of ideas during the event:
- Q & A sessions
- Having designated interviewers asking attendees questions
- Encouraging people to post ideas on a private social media forum during the event
This will let you know what you did right and what you can improve upon for future events!
With these 5 helpful tips, you should become the go-to source for planning your company’s future events and help push engagement for your whole organization!